July 26, 2017
Stampeders lead change with PSA to end violence against women
CALGARY, Alberta–The Alberta Council of Women’s Shelters Leading Change program launched a Public Service Announcement today, to be played at home games of the Calgary Stampeders. The PSA includes current and former members of the Stampeders team talking about the steps they take to prevent violent and sexist behaviour.
In the PSA the players’ commitment to their team is matched off the field with a commitment to stand up to sexism and treat the women in their life with kindness and respect.
Christie Lavan, Leading Change Program Developer said, “We hope this PSA helps the public understand that leading change to end violence and abuse against women is a weekly, daily, hourly activity.” She continued, “We can’t just continue to ‘let things slide’ if we want to see a culture change.”
“The Calgary Stampeders are committed to a world free from violence against women and girls,” said Stampeders president and general manager John Hufnagel. He continued, “We are proud that our players partner with the Alberta Council of Women’s Shelters to bring this inspirational message of leadership to our fans.”
Anthony Parker, Wide Receiver for the Calgary Stampeders and a Leading Change Program facilitator said, “My wife and my Mom have both been impacted by domestic violence. Being part of the ACWS team gives me the chance to help people understand the impact of domestic violence but also to show everyone the steps they can take to prevent violence against women.”
Leading Change Background:
The Leading Change Program is an initiative of the Alberta Council of Women’s Shelters which seeks to empower individuals to stand up to sexist behaviour in a range of social contexts – in High Schools, during sports games or during a night out with friends.
Five current and former players from the Calgary Stampeders have received Leading Change's three day foundational training so they can fulfil the programme's aim of engaging men and boys, women and girls about how to be empowered by-standers. Empowered by-standers take meaningful and appropriate action to stop sexist language and behaviour which represents a culture which tolerates abusive behaviour against women.
The players include: Randy Chevrier, Anthony Parker, Charlie Power, Keon Raymond and Adam Thibault.
Since 2014 players and Leading Change staff have spoken to Junior High, High School and adult audiences across Alberta.
The Public Service Announcement is available at
Alberta Council of Women’s Shelters (ACWS) supports member shelters and works together to end domestic violence and abuse. ACWS was incorporated in 1983 and is a registered charity.
ACWS charitable registration: #118780634RR0001
For further information please contact:
ACWS Communications and Partnerships Advisor
Director, Communications, Calgary Stampeders