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MEDIA RELEASE: Introducing the Leading Change Expansion Pack!

Alberta Council of Women's Shelters Main Logo

November 5, 2020

Media Release

Level up and get “anti-sexism delivered”!

EDMONTON, ALBERTA- The Leading Change Expansion Pack is a box designed for men to use on their own to expand their knowledge with a series of guided activities to “level up” and actively help end gender-based violence.

“Given physical distancing guidelines and our desire to innovate how Leading Change connects with members of the public to ignite social change,” says Christie Lavan, Director of Public Relations and Community Engagement, “our team embarked on a journey with local thought-leaders in social innovation and design to create a unique, personalized intervention.”

The Expansion Pack features a series of guided activities and companion resources that guide the user through an experience: expanding knowledge; stretching ingrained ideas; growing active allyship.

The Pack is supported in part thanks to funding through the Heart & Soul Fund by EPCOR, which is keeping the subscription free for those who sign up.

The website to register for your Leading Change Expansion Pack is: https://www.leadingchangepack.ca/
Questions about the Pack can be forwarded to leadingchange@acws.ca

“The sad truth is that the majority of domestic and sexual violence is perpetrated by men. We also know that most men are not violent, and we are calling upon then to help us lead change,” says Jan Reimer, Executive Director of ACWS. “Member shelters have directed us to invest in prevention initiatives that engage and galvanize the majority of the good guys out there to help shelters create the change we all need.”

MEDIA REQUESTS:
Christie Lavan
Director of Public Relations and Community Engagement
Christie.Lavan@acws.ca
Cell: (780)637-2073

For EPCOR’s Heart & Soul Fund:
Adam Sidon
Strategic Communications Specialist, EPCOR
asidon@epcor.com
780-412-4962

About ACWS
https://www.facebook.com/AlbertaCouncilofWomensShelters/
https://twitter.com/womenshelter
https://www.instagram.com/albertacouncilofwomensshelters/

ACWS is the provincial network organization of women’s shelters in Alberta. ACWS supports 41 members operating 52 shelters across the province. ACWS serves shelters through corporate and community change; collective data and research; and frontline education and training to end domestic violence.

Leading Change is the call to action of the Alberta Council of Women’s Shelters. The most dangerous form of domestic violence, coercive-controlling violence, has its roots in part in gender norms and stereotypes that permeate our culture. Leading Change asks each and every one of us to look at the ways in which we participate in this culture and how we can change it.

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