If you are in immediate danger call 911!

Leading Change: The Alberta CFL Project

Based on the learnings of the Playing to Win program, our ongoing relationship with MVP and the success of similar programs in other provinces, ACWS approached both the Edmonton Eskimos and the Calgary Stampeders football clubs in 2013 about working together to end violence and abuse against women in Alberta. 

In March 2014, players from the Stampeders, Eskimos and BC Lions came together for an intensive training on the Leading Change content and learned how to deliver the content to youth. ACWS is working on arranging school and community sports presentations from players trained to deliver the messages.  The player-facilitated conversations centre on exercises that shine a light on gender inequity, learning about dynamics of abuse, media literacy and working through scenarios that young men and women encounter every day.  

There is a stark difference between violence in sports and domestic violence. Our athletes understand this and work to teach young men and women, parents, coaches and sports fans that there is no acceptable scenario to justify domestic violence and violence against women. 

"There is no place for violence in an intimate relationship..."  

Larry Wruck, Edmonton Eskimos Alumni (1985-1996) 

Our sincerest thanks to the Telus Community Foundations in Edmonton and Calgary for supporting online development of Playing to Win - which has branched into the CFL Project, and to Human Services of the Government of Alberta for funds to kick start the program with the teams for 2014.  

Schools / Organizations that are Leading Change with us so far


Join the Team 


An Issue for all Albertans 
A Decade of Evolving Prevention Practice 
In Good Company:  Other prevention programs teaming up with CFL teams