Hockey Alberta is Leading Change for Women

Media Release  

For Immediate Release
March 8, 2017

 

Hockey Alberta is Leading Change for Women

 

On International Woman’s Day the Alberta Council of Women’s Shelters (ACWS) is pleased to announce a set of new pilot programs with Hockey Alberta.  These programmes are in connection with ACWS’s call to action to end violence and abuse against women. 

 

ACWS is scheduled to host Leading Change training sessions on gender-based violence prevention for Hockey Alberta staff, for the Future Leaders coaches  leading players as well as at the provincial Hockey Combine this summer.  

 

“Hockey Alberta is keen to provide this opportunity for our staff, Future Leaders program and some of our high performance athletes to experience the Leading Change program,” shared Rob Litwinski, CEO of Hockey Alberta.  “These pilot programs will educate and empower the next wave of leaders both on and off the ice to create that cultural shift required to make change.”

 

Leading Change launched in 2014 as a way to engage men and boys – in partnership with women and girls – in the provincial movement to end gender-based violence and abuse.  ACWS began partnering with the two Canadian Football League teams in Alberta in 2015 – the Calgary Stampeders and the Edmonton Eskimos – and have reached thousands of junior high and high school students throughout the province as a result of the work.  Other program partners have included members of the Edmonton Police Service, volunteer hockey coaches in minor hockey, MVP Strategies and shelter staff. 

 

“We know that empowering leaders of all ages to intervene when confronted with toxic behaviours is critical to creating change,” commented Jan Reimer, Executive Director of the Alberta Council of Women’s Shelters.  “Youth leaders in sport can leverage social capital to inspire their communities. When your friend tells you not to make the sexist comment, you’re more likely to change your behaviour - compared to watching a public service announcement or having an authority figure telling you not to.”                                                                     

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BACKGROUND:

The Alberta Council of Women’s Shelters supports member shelters and works together to end domestic violence and abuse.  ACWS was incorporated in 1983 and is a registered charity. Leading Change is the call to action of ACWS, engaging men and boys in partnership with women and girls to end gender-based violence and abuse.  #LeadingChange @womenshelter     The theme for International Woman’s Day 2017 is: Be bold for change.  #Beboldforchange 

 

Media Contact:                

Alberta Council of Women’s Shelters                                   

Eoin Murray                                                                                    

Communications & Partnerships Advisor                               

 

Eoin.Murray@acws.ca                                                              

 

Cell:      (780)-218-4468

Office: (780) 456-7000 Ext 231